Valuable Search Analytics & Insights
Once your search is up and running, the real fun begins: diving into the data! Cludo is more than just a search solution – it’s a powerful analytics and insights engine that helps you make thoughtful, data-driven business decisions.
Understand Your Visitors’ Needs
Studies show that 50% of site visitors go straight to the search bar to navigate. Those search queries are your visitors speaking directly to you. Cludo’s automated reporting and analytics save you time by providing the most meaningful behavior data for site visitors.
Our search analytics platform gives you the insights you need to better understand your visitors, custom rank search results, and continually refine the quality and relevance of your web content.
Easily Improve Your Website Using Search Analytics
Finding ways to actually use your site analytics has never been easier. With Cludo, you don’t have to make notes or jump between screens - our action-focused analytics dashboard enables you to elevate your search right from the source. Edit and adjust search terms from your analytics based on real-time information.
Cludo saves you time with our flexible dashboards designed to give you the most relevant visitor search data immediately. This information is invaluable to help you optimize your website and fine-tune your search solution.
Guided Search Insights
Tracking trends in search words helps you identify keywords that are highly used or getting more popular. An important metric to help forecast what the future may hold, trends can shape both your website as well as your business strategy. For example, if people are increasingly searching for a specific product, you might want to begin promoting it more actively on your website.
It’s never a good sign when your users are presented with “no results.” It usually means the content does not exist or maybe your user tried a search term that leads to no results. With our search analytics, you get insight into what’s not working so you can remedy it by easily creating synonyms or spelling corrections, or adding new content to meet your users’ expectations.
If you are noticing low to zero click-through rates within certain search results, you may have what we call ‘ineffective searches.’ Low click-through rates indicate that search is not serving the content your viewers are looking for, a fast way to lose your users to Google or competitors’ sites. Ineffective Searches identify areas of your website and search that need refining.
Unify your data with our analytics integrations!
Cludo integrates with Google Analytics & Siteimprove Analytics, helping you supplement your website analytics with information about what people search for, what they find, and which searches produced zero results or ineffective results.
Dig Deeper with Advanced Analytics
Integrated search banners are a creative way to promote events and announcements at the top of your results page. Ensure your banner’s relevance by how many times it was seen, and how many times each banner link with a unique URL was clicked.
Equally as important as what your users are searching is where they begin their search and where they land after performing a search. To help identify content gaps as well as where to make page improvements, Cludo provides extensive reports on search origin and destination.
No more parsing through thousands of search queries to find common themes within your search data. Cludo Intents are here to simplify your life by finding common topics and objectives users are seeking through search.
Explore Analytics by Device and Location
Break down user activity based on your site visitors' device and location with Device data and Geo data. Use these analytics to get a better understanding of exactly how your visitors search.
Whether on a tablet, phone or desktop computer, with device and location analytics you can map out and visualize where your visitors are searching from on a local, regional and global scale. Utilize this information to create localized content and ensure your website is responsive to all devices.
