Actionable Site Search Analytics & Insights
Actionable Site Search Analytics & Insights
Site search queries are your customers speaking directly to you. Cludo’s powerful analytics and reporting dashboards save marketers time by guiding them to the most relevant behavioral data for visitors to their sites. Our search analytics platform gives you the insights you need to better understand your visitors, custom rank your search results, and continually refine the quality and relevance of your web content.
Acting on your analytics has never been easier. With Cludo, you don’t have to make notes or jump between screens - our actionable analytics dashboard enables you to optimize your site search right from the source. Edit and adjust your search terms right from your analytics tables based on real-time information.
Cludo saves you time with our flexible dashboards programmed to give you the most relevant visitor search data at a glance. This information is invaluable to help you optimize your website and fine-tune your search solution.
Tracking trends in search words helps you find keywords which are highly used or getting more popular. A really important metric for forecasting what the future may hold, these trends can help shape both your website as well as your business strategy. If people are beginning to search for a specific item for instance, you might want to begin promoting them more on your website.
When your users are presented with “no results”, it’s never a good sign. It usually means the content does not exist or maybe your user tried some different wording that leads to no results. With Cludo, you get insight into what’s not working so you can remedy it by easily creating synonyms or spelling corrections, or adding new content to meet your users’ expectations.
Integrated site search banners are a creative way to display events and announcements at the top of your results page. Cludo offers our customers even further insights with Banner Statistics, to put you in control of your website’s performance. Users can view how many times each banner was seen, and how many times each banner link with a unique URL was clicked. Cludo logs this data in real-time when using your search and banners.
There are a number of highly useful applications for this search analytics data. By cross-referencing Banner Statistics with both Google Analytics, as well as other Cludo search analytics like trending keywords and ineffective searches, users can gain a great deal of insight into the behavior of their website visitors. This in turn can have a powerful effect on the success of the marketing and content team, enabling them to optimize their content mix.
If you are noticing low to zero click-through rates within your site search results, you may have what we call ‘ineffective searches’. Low click-through rates indicate that search is not yielding the content your viewers are looking for, a fast way to lose your users to Google or competitors’ sites. The Ineffective Search tool zeros in on areas of your website and search that need to be optimized- reducing lost opportunities by filling gaps in your website content that your visitors are actively searching for. Create synonyms or spelling corrections using Cludo’s admin panel, or add new content to meet your users’ expectations.
This report will tell you the pages from which the most searches were performed. This is a great indicator that the content on those pages does not provide the desired value to your visitors. In addition, the top search queries originating from those pages is an important indicator of content gaps in specific locations on your website.
Cludo integrates with Google Analytics & Siteimprove Analytics, enabling you to supplement your website analytics with information about what people search for, what they find, and which searches produced zero results for your users.