Managing a website comes with its own set of challenges, from structuring the navigation to providing a great user experience. One constant challenge we all face is how to drive users to convert.
While there is no one-size-fits-all answer to increasing website conversions, one valuable asset to take advantage of is your site’s most visited pages. These pages have higher traffic rates, meaning more eyes are on them. Use this to your advantage by making sure there are ample opportunities for users to convert!
Read on to learn how to find your most visited pages as well as five easy tips on how to get the most from these pages to drive conversions. We’ll also talk about how site search can support this effort!
How to Find Your Site’s Most Visited Pages
Let’s start by finding which of your site’s pages are visited most by looking at Google Analytics and your MyCludo platform.
Within Google Analytics:
To find your site’s most visited pages within Google Analytics, select Behavior then Site Content. Under Site Content, choose All Pages.
Here you will find a list of your most visited pages. Adjust the time frame as you’d like and dive in!
At Cludo, we determine your most visited pages according to the search queries performed on your site. We call these pages Search Destination Pages, meaning they are visited most after a search is performed.
To find these pages, go to the Analytics section of MyCludo and click Search destination pages.
How to Use Your Most Visited Pages to Convert
Check the Page Quality
First things first: check the quality of the page itself. This rule applies to your whole website, but is especially crucial for your most visited pages.
When it comes to page quality, there are a couple of things worth paying attention to:
- Load time – There are few things as frustrating as waiting for a page to load. Make sure your site loads quickly in order to stop users from leaving your site altogether. Consider compressing large files if they are slowing down your load time.
- Responsiveness – Between desktops, tablets and mobile phones, visitors use an array of devices to browse your site. If a desktop user has a better experience than a mobile user, you may lose traffic. Make sure your page is responsive and works on any device.
- Errors – Double check for spelling errors and any broken links so as not to lose credibility with your users and to help with SEO rankings.
Once you’ve checked the quality of your most visited web pages, then you can dive into the next four steps!
Grab Their Attention
First impressions are important, especially when it comes to your website. If your goal is to keep visitors on the page, then you need to grab their attention immediately.
Whether it be through eye-catching graphics, imagery that sparks emotion, or a powerful headline, make sure the first thing a visitor sees will encourage them to keep exploring.
This also relates to your site’s search: make sure that your search is visually appealing and matches the rest of your website.
Keep the Content Engaging
Your most visited pages are popular for many reasons, one being the quality of the content provided on the page. With so many visitors going to these pages, it’s important to keep the content fresh and relevant at all times. A few ways to do that are:
- Ensure readability – Confirm that your page is easy-to-read, from a visual and textual standpoint. To ensure your page is readable, ask these questions: Are the proper fonts being used? Are header sizes consistent? Do font colors complement each other? How is sentence and paragraph length throughout? Am I using language the visitor understands? Are my concepts clear and concise?
- Break up the content – Web pages are much easier to digest when the content is scannable. An easy way to achieve this is by breaking up the content into into smaller paragraphs and sections as opposed to long, dense articles. Keep users engaged and inspired to continue scrolling by adding bulleted lists, subheadings and highlighting important parts of text.
- Experiment – There’s no rule that your page has to stay the same forever. Have fun switching up the content by experimenting with it! From swapping out verbiage to refreshing the imagery, this is an easy way to keep the page exciting.
- Feature pages – Feature exciting pages in your search. Experiment with Page Rankings or Banners to see which pages can get you a higher search CTR.
Add Compelling CTAs
In order to drive conversions, your users need to be encouraged to take action. Make sure there is no shortage of calls-to-action (CTAs) throughout your most visited pages.
From the main menu down to the footer, there are endless ways to incorporate CTAs. Whether your goal is to get the user to request a demo, add another item to their cart or read another blog, make sure the page is riddled with CTAs and that they are well-placed.
Encourage Users to Keep Browsing
Along with ample CTAs, incorporating additional content throughout the page and at the end of the page is a great way to drive users to convert. Encourage users to stay on the site and absorb more of your excellent content with:
- Related content – if a visitor reaches the end of your page, don’t let the journey end there! Provide further related content like blogs, infographics or similar products to drive that user to continue moving through your site.
- Pop-ups – while pop-ups can be distracting, they can also be effective when they provide value to the user. Use pop-ups for offers like product suggestions and discounts, limited time offers and exclusive content.
- Opt-ins – use your high-traffic pages to increase opt-ins. Invite users to opt-in to receive your newsletter, download your latest eBook or content offer. Not only will does this promote your work but it ensures the user will stay engaged even after leaving your site.
Your most visited pages are frequented often for a reason – because they offer valuable content. Make sure to take advantage of the traffic driven to them with these five easy tips!