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How to Get Important Web Insights from Analytics in 5 Minutes (And What to Do In the 20 Minutes After)

You’re busy, and we know it. If you are your organization’s web manager, you have a multitude of software tools to manage and parse. Basically, you have no interest in spending hours per week gleaning data from your site search solution – that’s why we have designed Cludo to be so user-friendly.

But you also want to take advantage of every piece of data you have available. So if you’re really crunched for time and not sure where to start, here are some easy ways to get important web insights from site search in less than five minutes.

1. Discover what your customers are looking for — right now.

When you want to check the basic pulse of how customers are engaging with your website, there’s one place to go: “All searches.” This tab in Cludo’s Analytics dashboard can give you quick insights into content trends.

While you’re in there looking at your most popular searches, why not make a quick optimization or two? If you have a lot of searches related to a valuable topic (for instance, purchasing a product or contacting your sales representatives), consider creating a Banner on that term to draw additional attention to the most relevant page. Alternatively, if you have one page that is getting the majority of your search traffic for a term, take a minute to create a Quicklink. Quicklinks send users directly to a page for certain search term – saving your customers time.

Time Needed: 2 minutes

Follow-Up Tasks: Create a Banner. Add Quicklinks.

2. Learn which pages are missing content

When you’re constantly improving your website (way to go you!), it can be difficult to prioritize what to focus on next. Spend a few minutes in Cludo to help you choose your next focus! Check out “Search origin pages” in Analytics to see which pages are sending the most users to the search bar.

This data can be great indication that you need to take a deeper look at these pages. Are your pages missing content that users must go to the search bar to look for? Do you need to draw more attention to important CTAs? Should you link to other relevant pages that users expect to see on this page? Look at search terms and see what words or content your users may be interested in seeing on your pages.

Time Needed: 2 minutes

Follow-Up Tasks: Optimize web content.

3. Quickly find ways to improve user experience.

When looking for how to spend your last precious minute in Cludo, we suggest navigating over to the “Searches without results” section of your Analytics dashboard. This feature can instantly give you an idea of how successful your search is at funneling users deeper into the website.

If you have more than five unrelated search words without results, consider diving in deeper. Are your users searching for content you have nowhere on your website? If so, it’s time to head to Google Analytics and figure out how people are even arriving on your website – maybe your ad targeting is off.

If users are using an incorrect word to refer to content you do have on your website, this is an easy solution for Synonyms or Misspellings. Addressing common words without search terms can make a big difference in how happy your users are with your website.

Time needed: 1 minute

Follow-Up Tasks: Check Google Analytics for source data, create Synonyms or Misspellings

It can seem intimidating to manage your search, but 5 minutes of analytics analysis (along with some follow-up time) can make a huge impact on your website’s performance. Want more easy tips? Check out our other content on using Cludo to improve your site engagement.

5 Ways to Use Cludo to Improve Your Conversion Rate Tomorrow