600% Lead Growth at Bobcat:
The Role of AI Site Search for a Global Manufacturer

Bobcat, a global leader in equipment manufacturing, is renowned for its innovative machinery and expansive dealer network. As customer expectations shifted, Bobcat recognized the need for a modern, sophisticated digital presence that could meet rising demands.

When Tyler Picken joined the team as Website Manager, he saw a strong brand, a powerful mission, and a loyal customer base around the world. But what was missing were the digital tools to turn site traffic into measurable growth. With a background in direct-to-consumer marketing, Tyler had seen firsthand how web experiences, when thoughtfully designed, could directly impact revenue.

By creating curated content, mapping user journeys, and running data-driven experiments, he knew Bobcat could unlock the same value. So he set out to modernize their digital ecosystem — starting with one of the most critical (and overlooked) components: site search.

The Digital Struggle: Challenges to Overcome

When the team at Bobcat first approached Cludo, they weren’t just looking for a better search engine—they were looking for a smarter one.

Their primary site, Bobcat.com, serves as a lead generation engine and research hub for prospective customers. The challenge? Visitors couldn’t easily find what they were looking for, so they left. That meant lost opportunities, wasted traffic, and increasing frustration across teams.

As a result, the company faced several challenges, including:

• Limited search capabilities: The search tool only returned results from equipment pages and articles, missing critical content.
• Frustrated visitors: Poor search experiences led to dissatisfaction, with visitors struggling to find relevant products and services.
• Missed opportunities: Ineffective search results caused lost business, as the website failed to drive engagement or conversions.

Bobcat needed a unified, scalable solution that went beyond basic keyword matching. Enter Cludo.

The AI-Powered Solution: Cludo Arrives

Recognizing the need for a major digital transformation, Bobcat partnered with Cludo to overhaul its site search. The goal was simple: to make finding products, services, and content faster and more accurate, ultimately elevating the entire customer experience.

Cludo’s AI-powered search was designed to address Bobcat’s biggest pain points, offering a smart, intuitive platform that could scale globally while adapting locally. Where traditional search tools stop at indexing and retrieval, Cludo goes further—building search experiences that anticipate visitor intent while driving conversions.

For Bobcat, that meant:

• AI-powered search with intent-based ranking, giving visitors personalized and dynamic results.
• Boosting and burying controls that empower regional teams to promote products or content relevant to their market, without affecting other geographies.
• Context-aware search that guide visitors, even when they don’t know exactly what to search for.
• Actionable analytics that show what visitors are searching for (and not finding), helping Bobcat fill content gaps and improve the user experience fast.

Most importantly, Cludo offered the flexibility to unify regional sites under one search, making it easier for Bobcat to move toward a global digital experience without sacrificing local control.

Optimizing for Performance and Results: The Cludo Advantage

Cludo empowered Bobcat’s team with impactful tools to promote content strategically. With customizable search banners and user-friendly admin controls, they were able to highlight key campaigns and products directly within the search experience, driving both visibility and engagement.

In addition to improving the search experience, Bobcat has leaned heavily on Cludo’s built-in analytics to make smarter decisions about content strategy. By reviewing what visitors are searching for, what isn't being found, and which results drove the most engagement, their team is able to close content gaps, refine product visibility, and continually improve the site experience.

Key Transformations include:

• 600% growth in lead conversions: Without a full site redesign or added campaign spend, Cludo helped Bobcat convert more visitors by improving their search.
• Doubled click-through rates: Engagement went up as visitors found what they needed faster and more accurately.
• Improved search accuracy: Visitors can now quickly locate products, services, and key resources.
• Customer satisfaction: Search-related complaints went down significantly.
• Enhanced control for global teams: Local markets could tailor the experience while still benefiting from a unified solution.

Paving the Way for Digital Success

With Cludo’s plug-and-play integrations and dedicated support team, Bobcat transformed its website into a streamlined, customer-first experience that not only makes it easier for visitors to find what they need, but also supports deeper engagement across global markets.