Are You Creating The Right Content?
Are You Creating The Right Content?
Web analytics can only tell you how people interacted with the existing content on your website. But site search analytics can tell you what people are looking for, even if it doesn't yet exist!
Cludo's content enablement platform will help you analyze search patterns, identify missing, high-value, and trending content, to give your team a clear roadmap to improving the content on your website or intranet.
Equip Your Website & Content Teams With The Tools They Need To Be Successful
Develop more valuable content and optimize its delivery. Gain insight into what content visitors desire, and gauge how well your content is performing.
Actionable analytics helps you optimize your content mix and tell you where there are content gaps, saving your staff time answering customer requests for information.
Cludo’s intuitive platform creates an easy path to site search and content optimization, even for non-technical users.
Cludo’s Content Enablement Platform helps you prioritize where your team should be taking action, by forecasting trends in visitor behavior, identifying critical content gaps, & alerting you to high-priority content needs.
Determine how to best direct your website visitors to specific content:
Collect & log detailed behavioral data from visitor sessions, from a variety of sources:
Distill behavioral data into actionable insights:
Apply insights to website & content optimization:
Cludo enables your content team to create a prioritized list of what content needs to be created so you can plug the gaps in your website of knowledge base. When your website visitors or intranet users are presented with “no results”, it means you have content gaps that need to be immediately addressed.
The cost of not addressing missing content is significant- it negatively affects your SEO, costs your team time and effort answering questions over the phone, and at worst visitors may leave for a competitor's site.
It's vital that you understand which segments of content are performing, and more importantly, which ones are not. Content creation is time and cost intensive- you need to know if the content on certain pages does not provide the desired value to your visitors.
Cludo's Content Enablement Platform helps you to easily identify under-performing and hard-to-find content, creating greater relevance for end users, as well as more contextual insights for your team to understand the content needs and behaviors of their customers.
In order to get the most benefit out of your content creation efforts, it's vital that you identify what’s most important to visitors, and then prioritize the creation of content in those areas.
Schools and colleges for instance, can see what classes are most searched for, which could directly inform the curriculum mix for the following term. Cities and districts can also get ahead of citizen needs by identifying items like sanitation and road safety needs via the trending searches in those areas. This provides an easy content creation road-map.
Cludo's Content Enablement Platform works to unify the overall marketing strategy for an organization. By identifying trending keywords, you can align your website, social, pay per click (PPC), PR and email content around a discrete set of terms that you already know is trending upward.
Combining content analytics with web analytics can impact such diverse offline initiatives as event preparation, supply chain forecasting, or the creation of future products based on customer needs. Cludo helps you to identify keywords with the highest potential for return, as well as closing the biggest gaps in your overall messaging. By blending search insights with overall traffic analytics, content owners can effectively optimize their wider online and offline strategy to drive greater ROIs.
