Cludo’s Intelligent 404 pages actually help your visitors get to where they want to go. They continue to learn and adapt based on visitor behavior, creating smart pathways where dead-ends on your website once existed. So stop losing frustrated customers due to dead links, and get them back on track.
73.72% of people who reach a 404 error page will leave your website and not return.
79% of visitors who are dissatisfied with website performance say they are less likely to buy from the same site again.
Crawl tools may not help you- your website only accounts for about 17% of the 404 errors people encounter.
Let’s face it, at some point your visitors are going to stumble onto 404 error pages. Perhaps the visitor adds the wrong extension to the end of the web address, or you switched to a new site structure and didn’t set up a redirect, or maybe they hit an old social media link or bookmarked an old page and your organizational structure has changed. Whatever the reason, when your visitor hits that 404 page, it’s the end of the line for them. They’re not happy, and you look like you don’t have your act together.
Cludo’s Intelligent 404 pages are driven by our proprietary machine learning algorithms. We use a number of data points to identify pages that will likely be most relevant to the visitor hitting a 404 page. It’s the same powerful AI technology that’s been proven to work in our search solution.
A lot of organizations aren’t even aware of the number of 404s being generated by their websites, but every one of those is a missed opportunity for better customer engagement. 404 analytics will help you track how many 404s are being generated on your site, where visitors are migrating to from those pages, and what the success rate is for those being diverted. By diving into this data, you can gain a clearer picture of what content is working on your site, and where your gaps are.
While Intelligent 404 builds bridges across your broken links, it’s also important that you continually identify and fix them to keep your website performing at its best. To do that most efficiently, Cludo recommends our partner, Siteimprove. Siteimprove’s powerful platform highlights and identifies content and accessibility issues, helping you to keep your website running smoothly. Best part is – it all integrates beautifully with Cludo.
The best way to see the power of Intelligent 404, is to try it out for yourself. Hit one of these links and see where it takes you!
