Intents
When it comes to managing your website content, the more data you have, the better. But it can be difficult to discover the patterns in all that data. Enter Cludo’s Intents.
Intents
When it comes to managing your website content, the more data you have, the better. But it can be difficult to discover the patterns in all that data. Enter Cludo’s Intents.
What are Intents?
Intents, also known as intentions, are common topics and objectives users are looking to find on your website through search.
Say "so long" to the days of parsing through thousands of search queries to find common themes. Cludo Intents are here to simplify your life by helping you understand what your site visitors are looking for, so you can focus on delivering content effectively.
How is an Intent determined?
Intents are determined by using machine learning. Cludo’s AI-driven site search analyzes multiple related search terms that lead your site visitors through a similar path to find content on your website.
Here's an example: if one user searches for “employment” while another searches “jobs”, their overall Intent could be that they are looking for job openings, which means they are likely looking for your Careers page. Both of these terms would be listed in your Analytics under one Intent, "Careers".
Types of Intents
Themes in your website where users have difficulty finding what they are seeking.
Themes in your search that see increased traffic compared to a previous period of time.
The most popular themes across your site search.
How Intents help Cludo customers
"Intents have helped us make more informed decisions about how we structure content on our corporate website. It’s especially helpful when plugging gaps in the content we share with our audience."
Phillip Nduoyo,
Digital Officer at London Borough of Tower Hamlets
Connect user data and content delivery
Utilize Intents data to make valuable changes to your website, from rearranging the navigation to creating landing pages.
Let Intents help you discover and recover content that is missing from your website.
Improve the overall search experience and eliminate the possibility of users leaving your site.
