How Partnering With Cludo Helps JADU Optimize UK Council Search
UK-based agency JADU wanted to help clients’ website and content teams save time while creating more value.
JADU partnered with Cludo to improve their client’s content and pathways to information, to ensure they are meeting the needs of their end users.
JADU now offers an easy-to-enable site search integration to customers, providing them with next-level analytics.
What were the challenges?
We wanted to help our clients’ website and content teams save time while creating more value. Of course, first and foremost end users need to easily and quickly find the information they’re looking for, but we wanted move to beyond that. - Suraj Kika, CEO at JADU
By providing customers with invaluable data, they can improve their content and pathways to ensure they are meeting the needs of their end users. It was vital that the data be easily understood, accessible, and acted upon and that ultimately lead us to Cludo!
Why did you select Cludo?
The real gold in Cludo’s product comes from the analytics. With other search tools you’re given somewhat of a black-box where the inner workings and data is hidden from the user. But Cludo users are able to pull invaluable data, which is delivered in a way that’s accessible to people at all levels of technical competency.
That’s extremely important to those who simply don’t have data analyst experts constantly on hand. Cludo’s analytics provides invaluable insights that helps organizations make big strategic decisions.
How was your implementation?
The implementation was simple, and the integration was as smooth as possible. Cludo has quickly become a highly valued partner of ours. This is not just due to the capabilities of the product but because of the Cludo team. The communication between teams has been first-class and the team respond quickly to any questions our team has.
We enjoy having them attend and speak at our JADU Academy events; they really go the extra mile in explaining the importance of search and are clearly passionate about the overall experience of those using their product.
What impact has Cludo had on JADU's business or workflow?
Cludo has enabled us to offer a new site search integration to our customers which is easy to enable and provides them with next-level analytics. Many of our customers in the UK are local government authorities. It’s absolutely imperative that our customers’ are able to understand their users (citizens) to ensure they get to the right place, at the right time.
With the right search capabilities in place, it enables end-users to find what they’re looking for. What does this result in? A reduction in calls and contact to customer service centers in local authorities. Staff can then focus more time with, for example, vulnerable citizens or with those who need it most.
How this partnership is benefiting JADU's clients
A recent example of how our partnership has really benefited our customers, is Northampton Borough Council. The Independent professional body Socitm, which rates the websites of UK councils, awarded the council, four out of four stars for its site search functionality.
“Because Cludo is so simple and has so much functionality, it really does help me to manage our customers’ searches and make sure their time on our website is as stress-free as possible.”
- Laura Church, Web and Digital Officer, Northampton Borough Council
“Cludo has quickly become a highly valued partner of ours. This is not just due to the capabilities of the product but because of the Cludo team. Communication is first-class, but it’s the passion for their product and customer care that has really shone through.”
JADU is a leading global 'low code platform' provider for the enterprise, specializing in web CMS, online forms and customer case management.
Working through partners, JADU empower organisations to create a direct, digital connection to customers with JADU Continuum, a web experience management platform that is trusted, powerful and altogether liberating.
To learn more, visit Jadu.net