How Vodafone Australia Uses Cludo to Meet Diverse
Consumer Needs

"Cludo’s impressive software is an important piece of my wider digital search strategy that’s designed to deliver an exceptional customer experience and ultimately online conversion." - Lyndon Barnett, Senior Digital Content and SEO Manager at Vodafone

Serving a massive consumer base with an incredibly diverse set of needs, Vodafone Australia was looking for an efficient way to direct customers to whatever product or service they were looking for easily. The solution had to be user-friendly, enabling the digital marketing team to easily optimize results and promote offers and content, which ultimately lead them to Cludo.

An easy and efficient tool

Vodafone Australia is an Australian telecommunications company that offers mobile phone, mobile broadband and broadband services. Lyndon Barnett, Senior Digital Content and SEO Manager at Vodafone says the primary reason he chose Cludo’s search solution was the incredibly easy to use interface. Lyndon didn’t want to be reliant on developers to make changes – he wanted to be able to continually optimize the results himself. He was also very excited about the integrated banner functionality which enabled him to promote in-market offers to his customers searching for specific products and services.

Dynamic functionality

The team at Vodafone loves the ease of implementing Cludo's functionality, like the Intelligent 404 module. "Cludo’s 404 module gave Vodafone Australia the opportunity to transform a 404 page that had one static link, to a 404 page with dynamic links that best match what our customers are looking for," says Barnett. "This means our customers can find the page they’re looking for much quicker. Overall this superior navigation tool, provides a better customer experience. "

Lyndon and the Vodafone team also love the unique banner functionality, finding it to be “incredibly attractive” and the most impressive feature of the platform.

Vodafone uses Banners to direct customers to relevant content

Optimizing for diverse needs

"I regularly look at new and interesting ways to ensure that our customers find what they’re looking for with absolute ease," says Barnett. "Cludo’s impressive software is an important piece of my wider digital search strategy that’s designed to deliver an exceptional customer experience and ultimately online conversion."

A significant impact

The impact of Cludo’s site search solution has been significant. For example, visitors to the Vodafone website executed millions of searches over a 12-month period, submitting tens of thousands of unique search terms. This is a huge, and relatively indecipherable amount of data for a marketer to make sense of in its raw state. By combining machine learning and site search analytics, Cludo condensed this data down to just 28 unique objectives (or topics) that the website and marketing team at Vodafone could use to strategically allocate content resources.

Now, when Vodafone customers choose to use the internal search function, the most appropriate search results page comes up as number one.

Looking to make a change yourself?

Whether you’re unhappy with your current search solution, or just curious about what else is out there, we want to talk to you. Cludo works well with your current website, and is an incredibly easy way to help meet visitor needs. Request a demo today to see how!