Blog

Introducing the Feedback Module: Insights from Within Your Site Search

Written by Cludo | Sep 05, 2025

That search bar on your site? It’s a goldmine of insights you’re not tapping into. Every query tells you what your visitors need, how effective your content is, and whether they leave satisfied. The challenge? Those signals often remain invisible.

That’s why we created the Cludo Feedback Module, a powerful way to capture real-time  user feedback directly within your site search. It transforms search into a two-way conversation, giving you data-driven signals that can improve your content strategy and optimize the search experience.

What is the Feedback Module?

The Feedback Module is a new feature that allows visitors to share, you guessed it, feedback within the search experience itself. Instead of guessing what’s missing, you’ll know exactly where visitors struggle and why.

What makes it impactful:

  • On-search feedback collection – Visitors can quickly indicate whether results were helpful, and if not, why.

  • Centralized reporting in MyCludo – See feedback trends in your dashboard to identify opportunities for improvement.

  • Customizable design – Style the module with the Experience Builder so it matches your site’s look and feel.

  • Detailed analytics – Export CSV reports with submission dates, URLs, reasons for negative feedback, and comments.


Why Real-Time Feedback Matters for Site Search

Great search experiences don’t just happen — they’re built by learning continuously from visitors. With the Feedback Module, you can:

  • Identify content gaps by analyzing where visitors express dissatisfaction.

  • Refine content strategy with measurable, data-backed insights.

  • Build trust and transparency by showing visitors their input is valued.

  • Boost user satisfaction with more relevant, optimized search results.

By closing the loop between search queries and content improvements, you’re turning frustration into actionable guidance.

Real Benefits for Your Organization

For content managers, marketers, and digital teams, the Feedback Module is more than a feature — it’s an improvement engine. It empowers you to:

  • Monitor search behavior alongside user sentiment: See not only what visitors are searching for, but how they feel about the results.

  • Focus on updates that matter most: Identify content gaps and prioritize changes that will have the greatest effect on user satisfaction and engagement.

  • Build a content strategy backed by evidence: Make decisions based on real visitor feedback rather than assumptions, ensuring your site evolves in step with audience needs.


What’s Next

The Feedback Module is available now to all Cludo customers. While the first release focuses on dashboard analytics and downloadable reports, future updates will expand customization and integrate deeper into the Cludo Analytics suite, guided by feedback from customers like you.

Ready to see how the Feedback Module can help you uncover smarter insights and improve your site search? Click here to the Feedback Module on your site.