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Improving The Higher Education Online Experience With Site Search

Technology is changing the face of higher education. College and University websites are typically massive, consisting of thousands of pages devoted to serving the diverse needs of current and prospective students, faculty, staff, parents and alumni. Each of these groups has specific needs that need to be addressed, which is why giving them the easiest pathways to relevant information is

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Twin Cities Startup Week Panel Picture

Panel Highlights: The Future of Marketing in the Age of Machine Learning

As part of Twin Cities Startup Week, Cludo hosted the panel “The Future of Marketing in the Age of Machine Learning” right here in our Minneapolis office.

Our panel was populated by experts in the field of Artificial Intelligence and Machine Learning, from both the corporate and academic worlds. Addressing a crowded house, a robust discussion was had around various facets of the world of

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Minneapolis Mayor Jacob Frey & Cludo CEO Philip Andersen cut the ribbon at Cludo's new Minneapolis office, with help from Rikke Dierssen-Morice, from the Royal Danish Consulate.

Cludo Minneapolis Gets A New Home

Cludo's Minneapolis team just landed in a fresh new home! We're growing fast, and needed bigger and better digs- so we moved into a new office at 100 Washington Square in Downtown Minneapolis.

We were lucky enough to have Minneapolis Mayor Jacob Frey come by to officially inaugurate our new office. Also on hand were Rikke Dierssen-Morice from the Royal Danish Consulate, as well as a executives

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Google Search Appliance Graphic

Replacing Google Search Appliance? Talk To Your Marketing Team First.

Google will stop supporting the Google Search Appliance (GSA) in March 2019. GSA has typically been the site search choice for larger organizations with more complex and customized installations, so replacing it is a significantly more considered process that involves a greater degree of commitment and due diligence.

Typically, when replacing a piece of hardware, you’d go straight to your

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Our Best Tips For Optimizing Your Help Center

Where do customers go when they need help from a company? These days, more often than not, they either go directly to the company’s online help center, or they go to Google to search for an answer… which will likely lead them to the help center (assuming it has been set up). In fact, customers have become increasingly averse to direct contact methods like phone and email to ask questions,

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Site Search Glossary

Site Search Glossary: Essential Terms For Marketers

The world of Site Search has its own unique vocabulary, and as a marketing professional you need to be in the know! This helpful search glossary compiles the essential terminology, definitions, and abbreviations you’ll need to have an informed discussion with your IT department when talking about your site search platform.
 

API: An application programming interface (API) is a set of

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Optimizing Your Website & Content Using Site Search Analytics

Following a dinner party recently, a friend commented (somewhat unkindly, but truthfully) that a certain guest was “the kind of guy who has the conversation he wants to have”. In other words, a bore who fails to read social cues or really participate in the conversation at hand, and instead, talks endlessly about topics that are interesting only to himself, at the expense of the assembled

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Amazon Prime Day Dogs

Amazon Fail: A PRIME Use Case For Intelligent 404 Pages

Welcome to a marketer’s nightmare. Amazon Prime day has been hotly anticipated for weeks now, yet come game time, the landing page for Prime Day does not work. Instead, most of the links on the landing page are kicking visitors over to either an error page, or to a redirect that sends shoppers back to the main landing page.

It’s not a site-wide issue either. The product pages themselves

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GDPR For US Consumers

Why American Businesses Need To Care About GDPR

It’s finally here! May 25th, 2018 was when the European Union’s General Data Protection Rules (GDPR) went into effect worldwide. “But hey, we’re not an EU business- that doesn’t affect us” you say. Not so fast! Here’s why you still need to care about GDPR, and all its ramifications.
I've been living under a rock for the past 2 years- What’s GDPR?
The General Data Protection

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Best Practices For Brilliant 404 Pages

We’ve all stumbled upon a 404 error page that made us laugh, or evoked our admiration of its fanciful UX design. As disappointing and admittedly frustrating it is to hit a broken link, some sites have done a better job than others at creating a visually appealing or functional option for users.

To help marketers and webmasters understand both the value and pitfalls in 404 error page design,

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