We all know the obvious benefit site search brings to the table: it can help users find what they are looking for quickly. But what about the unexpected benefits? Read on for 12 ways to use your site search data that you may not have thought of yet.
1. Edit your navigation
One of the most impactful choices you can make with your site search analytics is making data-driven edits to your
In this day and age, there are a plethora of Analytics options to choose from. You could use 55 tools and get something different from each of them -- but some are more valuable than others. Below are the top three analytics tools the marketing team at Cludo is utilizing in 2019 and some suggestions on how to get the most out of them as we roll into 2020.
1. Google Analytics
Your site search analytics dashboard is a secret treasure trove of information. From website redesigns to high-level business decisions, don’t forget to turn to site search when seeking to understand your users.
Below are four exciting things you may have never known you could learn from your site search analytics – as well as how to use your newfound information.
1. What do your
You’re busy, and we know it. If you are your organization's web manager, you have a multitude of software tools to manage and parse. Basically, you have no interest in spending hours per week gleaning data from your site search solution – that’s why we have designed Cludo to be so user-friendly.
But you also want to take advantage of every piece of data you have available. So if
We’ve all learned the truth: there are no quick fixes to SEO greatness. Buying links, stuffing keywords – black-hat tactics will tank your search rankings before you can enjoy the spoils. But thanks to the plethora of spectacular SEO blogs and content out there, we also know what does work is legitimately building the following factors: 1) relevance, 2) authority and 3) trust for your
So you’ve optimized your content, you’re running paid ads, and you’re tracking the most valuable conversions across your website. But your website’s conversion rate is way lower than you were hoping for.
What’s next? Conversion rate optimization is a huge project. It could take months of experimentation and buy-in from other departments to find the secret formula. As a marketer,
When it comes to your website, there are endless reasons a visitor will leave early in the user journey - whether it be bad design, being served too many ads, or difficult navigation. One of the most important reasons visitors leave is a lack of interesting and relevant content. We can all understand whether content is interesting or not – but how exactly do you measure something’s
Last week Cludo had the pleasure to attend “Transforming Your NPO in the Digital Age,” a networking and giving event hosted by GeekHive at the Ritz-Carlton, Washington, DC. It was a great opportunity to mingle with representatives of organizations such as the American Society of Hematology (ASH), the Cystic Fibrosis Foundation, and the Air Force Association, and to learn more about their
On the last day of the ProgressNEXT 2019 Global User Conference, I took advantage of the slightly calmer atmosphere (likely due to the combination of attendees leaving early to catch a flight and attendees taking it slow after the post-conference festivities) to attend three talks I’d been looking forward to all conference. These talks, each given by a Progress employee,
Attending the ProgressNEXT 2019 Global User Conference has been a great experience, filled with technical experts and Sitefinity hacks. But on day two, I was able to spend some time listening to speakers who emphasized not only the technical elements but the human elements of what we do.
The author, Zachary Velcoff, with Cludo team members Jennifer and Ellie.
In the tech sector we talk a