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4 Exciting Things You Can Learn from Your Site Search Analytics

Your site search analytics dashboard is a secret treasure trove of information. From website redesigns to high-level business decisions, don’t forget to turn to site search when seeking to understand your users.

Below are four exciting things you may have never known you could learn from your site search analytics – as well as how to use your newfound information.

1. What do your

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How to Get Important Web Insights from Analytics in 5 Minutes (And What to Do In the 20 Minutes After)

You’re busy, and we know it. If you are your organization's web manager, you have a multitude of software tools to manage and parse. Basically, you have no interest in spending hours per week gleaning data from your site search solution – that’s why we have designed Cludo to be so user-friendly.

But you also want to take advantage of every piece of data you have available. So if

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How Site Search Analytics Could Hold the Key to Improving Your SEO Relevance

We’ve all learned the truth: there are no quick fixes to SEO greatness. Buying links, stuffing keywords – black-hat tactics will tank your search rankings before you can enjoy the spoils. But thanks to the plethora of spectacular SEO blogs and content out there, we also know what does work is legitimately building the following factors: 1) relevance, 2) authority and 3) trust for your

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5 Ways to Use Cludo to Improve Your Conversion Rate Tomorrow

So you’ve optimized your content, you’re running paid ads, and you’re tracking the most valuable conversions across your website. But your website’s conversion rate is way lower than you were hoping for.

What’s next? Conversion rate optimization is a huge project. It could take months of experimentation and buy-in from other departments to find the secret formula. As a marketer,

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What Does Relevance Really Mean?

When it comes to your website, there are endless reasons a visitor will leave early in the user journey - whether it be bad design, being served too many ads, or difficult navigation. One of the most important reasons visitors leave is a lack of interesting and relevant content. We can all understand whether content is interesting or not – but how exactly do you measure something’s

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Challenges to Digital Transformation in the Non-Profit Sector

Last week Cludo had the pleasure to attend “Transforming Your NPO in the Digital Age,” a networking and giving event hosted by GeekHive at the Ritz-Carlton, Washington, DC. It was a great opportunity to mingle with representatives of organizations such as the American Society of Hematology (ASH), the Cystic Fibrosis Foundation, and the Air Force Association, and to learn more about their

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Going Mobile at ProgressNEXT 2019

On the last day of the ProgressNEXT 2019 Global User Conference, I took advantage of the slightly calmer atmosphere (likely due to the combination of attendees leaving early to catch a flight and attendees taking it slow after the post-conference festivities) to attend three talks I’d been looking forward to all conference. These talks, each given by a Progress employee,

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ProgressNEXT 2019: The 4 Principles of Web Accessibility

Attending the ProgressNEXT 2019 Global User Conference has been a great experience, filled with technical experts and Sitefinity hacks. But on day two, I was able to spend some time listening to speakers who emphasized not only the technical elements but the human elements of what we do.

The author, Zachary Velcoff, with Cludo team members Jennifer and Ellie.

In the tech sector we talk a

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ProgressNEXT 2019: Where SEO and Site Search Meet

This year, the Cludo team had the opportunity to visit Progress’ annual conference, ProgressNEXT 2019. The event has been a great experience, filled with seasoned professionals excited to talk about modern app development and the growing Progress product portfolio. (There’s also a giant beach chair to take pictures in. See below for the stylish proof.)

The moment Zack realized that

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Cludo's Intents

Introducing Intents: A new way of analyzing site search

According to Google, Intent is redefining the marketing funnel. In a study using click stream data, they found no two customer journeys are similar. Similarly enough, here at Cludo, we've found the same goes for the variety of search words and terms used to get to specific pages. User A might use the search term jobs. User B searches careers. Both users are looking for open positions on a

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