When you work for a government institution, your district or council’s website may not be the first thing on your mind. You probably have 85 tasks to complete at once, and optimizing your website is likely to drift further and further down the list. You likely know that your website is important: that a well-designed website can get accurate information to your constituents quickly and
When someone conducts a search on your site, it means they aren’t finding what they need. But what happens when there are no relevant results for their search?
Searches that result in low to no clicks are what we call ineffective searches. When utilized, the ineffective search tool is an efficient way to improve your site relevance.
Why should I pay attention to
We all know the obvious benefit site search brings to the table: it can help users find what they are looking for quickly. But what about the unexpected benefits? Read on for 12 ways to use your site search data that you may not have thought of yet.
1. Edit your navigation
One of the most impactful choices you can make with your site search analytics is making data-driven edits to your
In this day and age, there are a plethora of Analytics options to choose from. You could use 55 tools and get something different from each of them -- but some are more valuable than others. Below are the top three analytics tools the marketing team at Cludo is utilizing in 2019 and some suggestions on how to get the most out of them as we roll into 2020.
1. Google Analytics
Your site search analytics dashboard is a secret treasure trove of information. From website redesigns to high-level business decisions, don’t forget to turn to site search when seeking to understand your users.
Below are four exciting things you may have never known you could learn from your site search analytics – as well as how to use your newfound information.
1. What do your
You’re busy, and we know it. If you are your organization's web manager, you have a multitude of software tools to manage and parse. Basically, you have no interest in spending hours per week gleaning data from your site search solution – that’s why we have designed Cludo to be so user-friendly.
But you also want to take advantage of every piece of data you have available. So if
We’ve all learned the truth: there are no quick fixes to SEO greatness. Buying links, stuffing keywords – black-hat tactics will tank your search rankings before you can enjoy the spoils. But thanks to the plethora of spectacular SEO blogs and content out there, we also know what does work is legitimately building the following factors: 1) relevance, 2) authority and 3) trust for your
So you’ve optimized your content, you’re running paid ads, and you’re tracking the most valuable conversions across your website. But your website’s conversion rate is way lower than you were hoping for.
What’s next? Conversion rate optimization is a huge project. It could take months of experimentation and buy-in from other departments to find the secret formula. As a marketer,
When it comes to your website, there are endless reasons a visitor will leave early in the user journey - whether it be bad design, being served too many ads, or difficult navigation. One of the most important reasons visitors leave is a lack of interesting and relevant content. We can all understand whether content is interesting or not – but how exactly do you measure something’s
Last week Cludo had the pleasure to attend “Transforming Your NPO in the Digital Age,” a networking and giving event hosted by GeekHive at the Ritz-Carlton, Washington, DC. It was a great opportunity to mingle with representatives of organizations such as the American Society of Hematology (ASH), the Cystic Fibrosis Foundation, and the Air Force Association, and to learn more about their