Like many people, your everyday interactions are customized in ways you may or may not even be aware of but have come to expect. Let’s say you start your day with a coffee from your favorite shop. You can quickly order a vanilla latte from an app that displays your recent orders and preference at the click of a button. Maybe you spend your lunch break browsing shopping sites that remember and recommend items based on your previous purchases. And at night, you check movie recommendations curated specifically for you and your watching habits by your favorite streaming service.
More and more, we expect activities in our daily lives to be personalized to our preferences, especially when it comes to using websites and apps. Companies are responding by creating experiences that are relevant to their individual consumers rather than a broad customer base.
There is already a level of personalization in a website’s search function because the visitor is saying what they’re seeking, which is unique to them. Search results can be narrowed down based on the visitor’s past behavior on the website or how they came to the website. Good personalization occurs when the search is learning from the visitor’s action and intents and adapting the experience based on that knowledge.
Cludo’s personalized search
Oftentimes, people don’t know much about personalized search, but they know they want it. They know how important it is and they’re excited about it.
With Cludo, you can take personalization even further. Intelligent search provides another opportunity to craft a more individualized experience and guide your visitors through your website’s content. When a website experience is personalized and visitors are given relevant content, they’re more likely to click on results the company is directing them toward.
Based on the actions your visitors take on the website, you can designate traits that then correlate with content relevant to them. For instance, if visitors who land on a specific webpage are typically developers, any visitor who looks at that webpage will be designated with a developer trait. If they then search the website, Cludo search can provide results that would be specific to developers, and results can be rearranged based on the visitor’s developer trait. We can also create Banners in the search results that only appear for visitors with the developer trait and won’t appear for visitors labeled with other traits.
The future of personalized search
Cludo recently released our Google Tag Manager integration which breaks down data silos and incorporates Cludo search data and events into the platform. Companies can then take this data and connect to other third party systems, like Google Analytics, Power BI, Segment, Google Ads and more. By integrating search data with Google Tag Manager, you’ll be able to retarget that visitor with tailored ads or communication based on their searches to continue providing personalized experiences digitally.
The question leaders need to ask is not if visitors will search but why and how they will search. Some visitors will always prefer to search for information, regardless of the navigation or chat bots you have implemented. Regardless, they want your website or app to adapt to their needs and get them relevant information.
With intelligent search and personalized features, companies can deliver better results to visitors when they need it.
If you’re interested in providing personalized search results for your customers or your business isn’t seeing the results you want from your search function, Cludo can help. Reach out to our dedicated search experts today.